Atlas Succeeds above and beyond other real estate firms by specializing in the complexities of marketing hotels. Unlike other types of real estate, hospitality properties are much more than land and buildings. As operating businesses, they require an understanding of their management. By the same token, they require knowledge of the market along with the tools and contacts to expose a property to the marketplace. Atlas professionals understand the business and the underlying real estate. And they are experts at marketing both.
By Concentrating Exclusively on California hotels, Atlas is able to provide in-depth, first-hand knowledge and analysis of local market conditions and regulations, far exceeding the capabilities of national firms.
At The Same Time,
the firm maintains an international perspective, with brokers and staff of various nationalities including Indian, Chinese, British, and American, and with clients and contacts worldwide. All of which helps provide a broad view of the hospitality industry. Atlas' command of the marketplace has also brought national recognition, with its brokers having been quoted in articles from daily newspapers and trade publications to the Wall Street Journal.