While Others may still be searching their card files, Atlas utilizes the latest technology to keep pace with a rapidly changing market.
Atlas is not only wired to numerous sources of information, they are themselves the recognized information source on the California hotel marketplace. Atlas maintains an exclusive, extensive database of individuals and institutions with whom they have worked over the years. This database includes virtually every California hotel owner. Sophisticated programming provides quick search capabilities to further enable Atlas professionals to match buyers and sellers easily and efficiently. And it provides instant communication between brokers within the firm, as they share vital information with each other.
Atlas's Comprehensive Research and analysis enable the owner to assess the property's real value in today's marketplace and determine the appropriate pricing. Then, they look at how it can be positioned-or repositioned-for upside potential to enhance the property's value in the eyes of the prospective buyer.
Last, But Most Important, truly serving the clients' interests is paid more than lip service by Atlas' professionals, whose primary goal is to enable their clients to achieve their investment objectives. Building trust counts. The number of repeat clients that Atlas enjoys says it all.
Atlas Hospitality Group is one of the premier authorities on the California hotel market. Our biannual California hotel development and sales surveys attract national press attention, while our extensive research capabilities keep Atlas clients ahead of the game. The experts at Atlas archive, analyze and apply even the most minute research and information, ensuring unmatched knowledge and advisory services. Nobody understands the California hotel market, past, present and future, better than Atlas Hospitality Group.
The Brokers And Staff at Atlas function Comprehensive, Targeted Marketing as a team, achieving optimum results through cooperation with each other----unlike other brokerage firms who foster internal competition. They share the same database and client information (unheard of, insiders say) through their state-of-the art computer network , and each brings his knowledge, information, experience, and contacts to bear on a given situation. When a client selects Atlas, he or she is not just employing one broker but the entire "team."
Marketing Is Tailored to fit the specific client's objectives, ranging from a discreet offering of the property to certain high probability buyers to providing exposure to the greatest number of potential buyers through extensive marketing campaigns. Local, regional, and national advertising is augmented by direct mail programs that reach carefully targeted audiences. Newsletters, bulletins, full-color postcards as well as press releases and articles all add to the quality and scope of the marketing approach.
